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Insights, launch stories, maker guides, and product strategy from the LiftOff community. Learn how to build, launch, and grow.
How to Get Product Feedback That Is Actually Useful
Most feedback is noise. Getting the signal requires asking better questions, talking to the right people, and knowing which answers to act on.
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The Case for Building in Public
Sharing your process openly is uncomfortable. It is also one of the most effective distribution strategies available to an indie maker with no marketing budget.
Why Indie Makers Are Moving to Self-Hosted Tools
SaaS costs compound, data leaves your control, and platforms change their terms. Self-hosting is not just for infrastructure teams anymore.
Open Source Licences Explained: MIT, Apache, and GPL
Choosing a licence for your open source project shapes who can use it, how, and whether you can ever commercialise it. Here is what each major licence actually means.
How to Pick a Domain Name That Sticks
A domain name is the first brand decision you make. It is also one of the hardest to undo. Here is how to get it right the first time.
Why Makers Should Write About What They Build
Writing about your product as you build it creates trust, attracts early users, and forces clarity on what you are actually making.
Getting Your First 100 Users Without Paid Ads
Paid acquisition before product-market fit burns money and distorts your signal. Here is how to get your first real users the hard way — which is also the right way.
MVP vs MMP: When Is Your Product Ready to Ship?
The minimum viable product gets you to launch. The minimum marketable product gets you to growth. Knowing the difference saves months of wasted work.
Your Landing Page Has One Job. Is It Doing It?
A landing page that tries to say everything ends up communicating nothing. Here is how to build one that works.
How to Write a Product Description That Actually Converts
Most product descriptions explain what a product does. The ones that convert explain why it matters to the person reading them.
Open Source Tools Every Indie Maker Should Know in 2026
A curated list of self-hostable, open source tools covering analytics, transit, security, and social — built by makers, for makers.
Core Web Vitals in 2026: What Makers Actually Need to Know
LCP, INP, CLS — Google's performance signals now directly affect search rankings. Here is what each metric means and how to improve it without a performance team.
SaaS Pricing Models Compared: Which One Is Right for Your Product?
Free, freemium, flat-rate, usage-based, per-seat — each pricing model shapes who buys your product and how fast you grow. Here is how to choose.